In the heart of Pristina, a transformative initiative is opening new doors for women across Kosovo, enabling them to turn their skills into sources of income. Supported by UNMIK and spearheaded by Sanija Murati, founder of NGO Lady – CC 4 Women, the “721 Villages” project features a handicraft shop and a mobile sales van designed to connect locally made products with a broader customer base. Though still in its early stages, the initiative is fostering creativity, entrepreneurship, and community empowerment.

“The shop is named ‘721 Villages’ because Kosovo has exactly 721 villages,” explains Ms. Murati. “It symbolizes full inclusion and diversity, celebrating the traditions and talents of women from every corner of Kosovo.” The collaboration with UNMIK began in October 2024, and the shop officially opened its doors in February 2025, in Pristina city center, in the old bazar. Although the initial project phase has concluded, the shop continues to operate as a permanent platform for showcasing women’s products.

Interest in the initiative has far surpassed expectations. “We initially planned for fewer participants, but 145 individuals—women and men—from diverse communities including Albanian, Serbian, Turkish, Bosnian, Ashkali, Egyptian, Roma, and Goran joined,” says Ms. Murati. Thanks to robust media coverage, the shop has garnered praise from both local and international visitors for its high-quality products and its celebration of Kosovo’s rich cultural heritage.

For many artisans, this marks their first opportunity to reach beyond the confines of their villages. Farija Mehmeti and her brother Bajram, members of the Roma community from the remote village of Lepi/Lepina, were able to bring their handmade crafts to Pristina and join the shop. “This was a great opportunity for both of us to gain exposure. We are forever grateful to Sanija and UNMIK for making this happen,” Farija shared.

Elida, another beneficiary who commutes between Gračanica/Graçanicë and Pristina, reflected on her journey: “Until recently, I only worked with sweets. Now, through the project, I’ve expanded my business to include finger foods as well.”

The Municipality of Pristina has also extended its support. Deputy Mayor Jehona Lushaku emphasized, “Women from rural areas—those with dreams and ambition—are not alone in their efforts.”

Looking ahead, Ms. Murati envisions expanding the shop’s reach and deepening its impact. “Our goal is to support more women, enhance the visibility of traditional crafts, and foster intercultural understanding.”

For her, preserving cultural traditions are essential: “They connect generations, safeguard unique skills, and instill pride. By promoting these practices, we empower women economically and ensure our cultural heritage thrives for future generations.”

Inspired by recommendations from the 2023 UNMIK Trust-Building Forum in Thessaloniki, “721 Villages” is making meaningful strides in helping women transform their skills into sustainable livelihoods. While the journey toward equality and opportunity continues, initiatives like this lay the groundwork for lasting change.

As Ms. Murati beautifully concludes:

“721 Villages. Thousands of dreams. One vision: equality and opportunity for all.”